It started with a ten-year-old who dreaded times tables.

Brian Harmon is a founder in Jacksonville, Alabama. His daughter Audrey is the reason Mathicorn exists — multiplication practice was a nightly struggle, and nothing he found helped.

Most math games are one of two things: a drill worksheet with a cartoon stapled on, or a fun game where the math is an afterthought. He wanted one that was genuinely charming and genuinely sound — retrieval practice, spaced repetition, strategies that teach reasoning. It didn't exist.

So he built it.